Tip: Ask for demographic information ONLY at the end of measures. There may be exceptions in cases for people with disabilities who will need accommodations in order to complete the measures. Begin with an interesting question that sets the tone for the measure and makes respondents feel their opinions are important to you. 1
- how participants think they will be viewed by others;
- how participants view themselves; and
- academic performance, including AP Calculus scores.2
Tip: When asking for demographic data, explain that it is voluntary and confidential, and then provide the reasons why you are collecting the data.
1 Ginery, T. (2009). Chosing your survey's first question. Web Surveys: a blog by Cvent.
2 Danaher, K., & Crandall, C. S. (2008). Stereotype threat in applied settings re-examined. Journal of Applied Social Psychology, 38(6), 1639-1655
Sinclair, S., Hardin, C. D., & Lowery, B. S. (2006). Self-stereotyping in the context of multiple social identities. Journal of Personality and Social Psychology, 90(4): 529-542.